描述
Dec 20, 2021 - Huang Wei, nicknamed ‘Viya’, a top Chinese KOL with tens of millions of followers was chased by the Hangzhou Taxation Bureau of Zhejiang Province and fined a whooping 1.34B CNY for tax evasion. Given the current population of China counting up to 1.45B people at the moment of writing, the fine equals roughly 1 CNY per inhabitant of the most populous country in the world.
The live broadcast industry has become the hardest hit area for tax evasion, which has undoubtedly sounded a wake-up call to those involved. Industry insiders pointed out that Viya’s fines heralded the end of the era of barbaric growth in the live broadcast industry, and the development of the live broadcast industry has begun to enter the era of regulations.