描述
Bomb Story: At the start of the lockdown, we were nervous about our audience's appetite for clothing. Our first collaboration out the gates was with Blue the Great, a close friend of the brand and a popular artist who has worked with TDE and the Jordan Brand. The Hundreds by Blue the Great not only succeeded, but it blew past all expectations. This collaboration set the tone for the rest of the pandemic year as The Hundreds' momentum climbed and Blue's artwork continued to explode. This is one of two pieces from that collection: Blue Adam incorporates the artist's signature ""mummification"" around our mascot.| Background Story:
The foundation of The Hundreds is streetwear, and at the foundation of streetwear is the graphic T-shirt. From our beginnings in the Fall of 2003, The Hundreds has relied on the tubular, open-ended cotton of a boxy, blank as our canvas. This is the same T-shirt that Bobby and Ben wore growing up, mixing and matching them 3 for $10 at the local swap meets. The independent skate brands of the 1990s, the streetwear brands of the early 2000s, all co-signed the same cut. Even when the clothing industry chased ringspun apparel or fashion silhouettes, The Hundreds held to the inspirational baseline. Our solid backgrounds are hues from the original swatch card that we built the brand off of.