描述
Hi I’m Pioneer. There’s a reason why they asked a rhino to be the
mascot of the world’s most hardcore denim brand and not some
cutesy stuffed animal. Rhinos never walk backwards. We literally
can’t. We also have no natural predators and are virtually
undefeatable in a fight. Read into that what you will but we think
those characteristics pretty much sum up what we’re about. We
move forward and even if we don’t know what the future will
bring, we do know that the possibilities are endless. That’s why
I’m all about the latest innovation. I spend my days future-gazing. From innovating our fabrics to creating a virtual fashion store in the Metaverse; I’m always thinking about the next big thing. I’m curious what can I say? Someone told me curiosity killed a cat, but as far as I know, it’s never killed a rhino.