描述
"The Power of the Screen" is a groovy tribute from the Seventies to the historic communication theorist and philosopher Marshall McLuhan (1911-1980).
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McLuhan gained international fame for his work on media and technology and seminal expressions like "the medium is the message" and “global village” inspired the lyrics of this piece.
McLuhan had been writing about television's impact for some time, but the 70s saw a rise in cable television and the continued dominance of the medium in daily life. McLuhan emphasized the narcotic nature of television, suggesting it creates a passive and hypnotic experience for viewers. He also explored the idea of television as a fragmented and mosaic-like medium, influencing how people process information.
McLuhan’s core ideas explored the profound impact of communication technologies on society and individual perception, continuing to hold relevance in understanding the ever-evolving world of new media.
