Description
Bomb Story: For several years, The Hundreds compiled a collection exclusively for Hawaiian retail partners, entitled The Hundreds Hawaii. Pineapple Adam was offered in this collection. Little known fact, for some reason, the designer who worked on this wrote, ""Mahalo"" (translated as ""Thank You"") instead of something more like ""Aloha,"" underneath the character. We were too late to catch the mistake and so Hawaiian retailers used the imagery as window decals to show their customers gratitude.| Background Story:
In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. Bobby designed Pins as a tribute to punk rock safety-pinned patches. Jay Z came out of retirement for his Hangar Tour that year, and he wore the Pins hoodie onstage. That photo headlined MTV, CNN, and USA Today. It wasn't long before fast-fashion retailer Forever 21 and other sharks jumped on the pattern, turning it into a quick-lived moment in the marketplace.